Consolidating audio books


Here is the central tenet of Facebook’s business: If lots of people click on, comment on, or share an ad, Facebook charges that advertiser less money to reach people.The platform is a brawl for user attention, and Facebook sees a more engaging ad as a better ad, which should be shown to more users. No one inside or outside Facebook has ever hidden this fact.Mark Zuckerberg pointed this out back in November of 2016.For example, during two months in the run-up to the election that the data journalist Kate Stohr looked at overall interactions (likes, comments, shares), Trump had almost three times Clinton’s engagement, 36 million to 12 million.“This article is nonsense and more clickbait,” tweeted Tim Lim, a digital-ad consultant who works with Democrats.



But because Trump used provocative content to stoke social-media buzz, and he was better able to drive likes, comments, and shares than Clinton, his bids received a boost from Facebook’s click model, effectively winning him more media for less money,” García Martínez continues.The FCC promulgated this regulation to cover broadcasting, but on its face, it would seem to present questions not just for Facebook, but for any auction-based advertising platform such as Google’s, Twitter’s, and various ad networks.The fact that ad-auction platforms all basically work like this has led some people in digital marketing to wave off the FCC argument.That’s because FCC election regulations require that candidates be charged equal rates.

“The rates, if any, charged all such candidates for the same office shall be uniform and shall not be rebated by any means, direct or indirect,” the regulation states.

“It’s kind of like [the] 2007-8 finance-meltdown daze phase of processing how banks work,” she told me.